Create a game or two for organizing ladder and tournament events.
Update your main menu with links to the pages created in the previous step.
Continue on creating your first tournament or ladder.
For raffles and giveaways we use the Rafflepress plugin which works similar to gleim.
For inofmraiton on how to create your first raffle please visit https://rafflepress.com/ Once a raffle or giveaway has been created you can post a link for people at the event to find it in the forum at the bottom of the tournaments / challenges page. As well as in the calendar events.